This award-winning commercial for Bangalink, the mobile phone company, illustrates the ways in which cheap communication, a hallmark of the Transparent Economy, gives entrepreneurs new freedom to find customers and negotiate deals. In the ad, a fisherman with no access to cheap telephony is at the mercy of a middleman to set prices for his catch. Then the fisherman gets a phone and–voila–he can find his own buyers and negotiate his own prices–without paying a middleman anything.