Blog

Coca Cola: Behind the Real Thing

November 19th, 2009

Great story on Coca-Cola and its bottlers from CNBC.


BusinessWeek Review

November 11th, 2009

Michael Mandel, chief economist of BusinessWeek, wrote a great review of Profit Power Economics on his blog:

http://www.businessweek.com/the_thread/economicsunbound/archives/2009/11/review_of_profi.html

Harvard Colloquy Fall 2009

November 4th, 2009

Profit Power Economics in Harvard Colloquy’s Fall 2009 Issue!

The Undercover Economist

November 3rd, 2009

Tim Harford’s blog on Profit Power Economics:

http://blogs.ft.com/undercover/2009/10/on-my-bookshelf-but-not-read-yet/

Banking Review

October 22nd, 2009

Mia de Kuijper on Banking Review:

Article in the London Times

October 17th, 2009
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Profit Power Economics: Coming on Nov 5 from Oxford University Press

September 26th, 2009

 
Front cover, Profit Power Economics by Mia de KuijperOn November 5th, Oxford University Press will publish  PROFIT POWER ECONOMICS: A New Competitive Strategy for Creating Sustainable Wealth by Mia de Kuijper.

 PROFIT POWER ECONOMICS is the story of what works in business now based on the experiences of author Mia de Kuijper as an executive at PepsiCo, Shell, and AT&T, as an entrepreneur, and as a Senior Managing Director on Wall Street. Learn:

  • How to identify great companies
  • How to run companies profitably and more responsibly
  • How to make the most of wildly fluctuating markets
  • How to use fads and fashions to your advantage

PROFIT POWER ECONOMICS has earned praise from successful business leaders, investors and academics, including from Tom Schelling, 2005 Nobel Laureate in Economics, who has called this book “courageous;” Glenn Hubbard, Dean of Columbia Business School, who predicts that the book “will create a stir in strategic thinking;” and Jim Lawrence, CFO of Unilever, who has said that it is “full of path breaking implications for making more profit.”

New Degrees of Freedom for Entrepreneurs in the Transparent Economy: Bangalink

September 24th, 2009

This award-winning commercial for Bangalink, the mobile phone company, illustrates the ways in which cheap communication, a hallmark of the Transparent Economy, gives entrepreneurs new freedom to find customers and negotiate deals. In the ad, a fisherman with no access to cheap telephony is at the mercy of a middleman to set prices for his catch. Then the fisherman gets a phone and–voila–he can find his own buyers and negotiate his own prices–without paying a middleman anything.

 

Life in the Transparent Economy: Slumdog Millionaire

September 23rd, 2009

This clip from the film Slumdog Millionaire shows the Transparent Economy in action. Everyone is connected to everyone else, all the time, and this changes everything about how we compete and win in love, business, and game shows.

“My name is Latika”