“There is no better guide to strategy and use of economic power in the treacherous terrain of the contemporary economy than this intellectually courageous book. Profit Power Economics’ many counterintuitive insights require careful reading.

–Thomas C. Schelling, 2005 Nobel Prize Laureate in Economics, Distinguished University Professor University of Maryland

“What I liked most is the treatment of cheap information’s effect on the prospects for profit-yielding proprietary assets.  The analysis of the effect of transparency on competition and industrial structure is very well developed.”

–Richard E. Caves, Nathaniel Ropes Professor of Political Economy, Emeritus, Harvard University, author of Creative Industries

“Mia de Kuijper presents compelling ideas about the role of today’s more complete, immediate, and very cheap information… and how it still does not lead to perfect markets.  Her discussion of what makes companies successful in the long run is sure to cause controversy.”

–Arie de Geus, Former Corporate Planning Director, Royal Dutch Shell, author of The Living Company

“Mia de Kuijper offers, in crisp, clear language, a new way of organizing one’s thinking about business structures and strategies in the world of modern technology, together with the hands-on lessons she’s learned in her own highly successful business career.  Strategists and operating executives in the corporate world will find it very interesting.”

–Benjamin M. Friedman, William Joseph Maier Professor of Political Economy, Harvard University, author of The Moral Consequences of Economic Growth

“Profit Power Economics drives to the core of the key strategic challenges that confront business in a rapidly mutating global economy.”

–Charles V. A. Collyns, Deputy Director, Research Department, International Monetary Fund

“De Kuijper’s intriguing and thought provoking book will hearten every business person who wants to build a good company for the long term.”

–Esther Dyson, entrepreneur and thought leader

“Profit Power Economics will create a stir in strategy thinking. DeKuijper’s rich examples offer powerful testimony to the ideas presented in the book.”

–Glenn Hubbard, Dean and Russell L. Carson Professor of Finance and Economics, Columbia Business School

“Backed by real and path-breaking economics but also full of practical implications, this fresh approach to building exceptionally successful companies will be useful to business leaders, investors, and strategists.”

–Jim Lawrence, Chief Financial Officer, Unilever